We all know that Google, today, dictates the law on the web : therefore, anyone who wants to have better visibility on online user searches must adapt – whether they like it or not – to the rules and good practices suggested by the Mountain View giant. There are many and constantly evolving rules to follow; however, I will try to summarize those that are commonly considered as the main ones. Even in this new year, I would personally start from these six …
Visibility on Google: 6 main rules
Quality content : the quality of the content, the richness and the topicality of the information you provide always remain the key principle through which to scale the search engine results. Don’t be repetitive, don’t copy : identify good sources in relation to topics that you are passionate about . It’s not always easy, I know, but it’s the way that guarantees you results. 2.
Meta tags, headings and keywords
These are always fundamental factors to start from. Identify a search query that is interesting for you, searched by users (use the Google Adwords keyword planning tool to understand what “pulls”, for example) and use it, without abusing australia email list it in the title of your post or page, in the title, in the meta description and without a shadow of a doubt in the text (possibly in the first two lines of the text). Use headings correctly on every page or article ( see here – point 5 of the list ). 3. Author Rank : for Google, quality content comes from authors whose authority is recognized .
For this reason Google has introduced
Authorship program , with which you can connect your Google Plus page with the textual content you write. Lately, however, there has been a crackdown : Google is reducing the number of various Authors visible with photos in SERP, up to a declared reduction of around 15% (showing only the most relevant and most influential on Google Plus).
I won’t go further with the explanations:
if you want to delve deeper into the topic, read this nice post on . 4. Google Plus : increasingly emerging, the Google Social Network introduces Social Search and Social Adv . With Social Search, the contents published on Google significantly reduces the costs of other digital Plus appear on the Google search results page; with Social Adv, some G+ contents will be displayed “ as banners ” on other sites, therefore outside the Google circuit. 5. Link Building : The much maligned link building is actually still quite important in determining the visibility of a URL on Google. Search Metrics has published this scale of positioning factors.
2 important things: According to SM
Social Media have a significant SEO afb directory relevance Inbound links are always a “weighing” factor. SEO google ranking positioning factors 6. Social Share : there are those who do not agree with Search Metrics but it is undeniable that the amount of social shares can influence visibility on Google, even if minimally and over time for each social action carried out.