But the truth is that email marketing can only be successful if you have a solid list of email subscribers. Without subscribers, it’s a waste of time.
Luckily, we’re going to share with you five ways to get more email opt-ins from your blog, so read on to find out how to grow your mailing list and improve your business.
1. Create incentives for registrations
Incentives are a great way to encourage users to sign up for your emails. In fact, 85% of consumers say that receiving discounts is the top reason for signing up to an email list.
Put yourself in your consumer’s shoes. If you had an incentive to provide your email address, would you do it?
Chances are, you’re more likely to sign up to belize phone number library an email list that offered you a discount than an email list with no incentive whatsoever.
So think about this when you’re trying to get more email opt-ins from your blog. Offering something of value can entice the consumer to provide their contact information and join your email list.
Here are a few examples.
e-books
When users provide their contact information, they gain access to valuable information.
Look at Nlyte, for example.
The company helps businesses optimize their digital infrastructure. In exchange for contact information, it offers consumers a free e-book on Data Center Infrastructure .
Consumers must enter their contact details, the 6 best b2b e-commerce platforms in 2024 agree to receive promotional content, and voilà. They have access to useful information and you have subscribed them to your mailing list.
discount voucher
Offering a discount or promotional code for your product or service is another way to incentivize email opt-ins.
FutureKind’s vegan blog is a good example.
When users sign up to the vegan blog, they receive 10% off their next order.
These are just a few examples of how you can incentivize your email opt-ins. To figure out what works best for your business, think about what your consumers would value.
2. Make the process as simple as possible
If your signup form is too complicated, users won’t submit their information.
Put yourself in the shoes of a consumer for a moment. If you were presented with a 5-step newsletter signup form asking for your name, adb directory email address, home address, occupation, and reason for signing up, would you sign up?
Probably not. And why? Because just signing up for emails is a long process. Not to mention that you would be giving away a lot of unnecessary personal information.
So let’s look at some ways you can simplify the opt-in process:
- Limit the information you ask for: Realistically, you don’t need to ask for a lot of information to get email signups. Of course, there are times when additional information (such as age or location) can be helpful for email segmentation, but isn’t necessarily important. You need to weigh what information you want to ask for and what’s an added bonus. To give you an idea of how many fields are optimal, take a look at this graphic from HubSpot. It explains how the number of fields on a signup form can impact conversions: