In recent years, electronic giants such as Amazon and of e-commerce and digitalisation and fully demonstrat the booming business potential of the online world. Hong Kong companies should not lag behind.
Understanding consumer psychology with big data
Hong Kong has experienc several
economic downturns, both large and small, so the consumption behavior of local consumers has long been mature. Under the current severe political and economic atmosphere, the consumption attitude of local consumers has chang to “Smart Shopping”, and they are more cautious and shrewd in using money. With money on hand tight, they naturally no longer blindly follow brands, celebrities, agents or single product promotion functions, but compare prices from three different stores to ensure that the products they have are the most cost-effective.
This situation has undoubt ly dealt
a blow to overall consumer retail. However, although the traditional consumer index has fallen, the data on online consumption has not follow the decline, but has been bc data malaysia steadily rising (see the HKTVmall example below), reflecting that “demand” still exists. As long as businesses can hit what consumers want through online marketing, they are still willing to spend money to buy your products. The key lies in whether you know how to use big data analysis and interpretation of consumers, and then sell according to customer preferences.
Companies ne to understand that
developing e-commerce does not to achieve success in business with the help of facebook marketing mean giving up offline physical businesses, and that digital transformation is not something that can be accomplish overnight. Companies can gradually improve their website pages to enhance user experience, build good reputations online, and even establish a good online store system, so that online and material data offline businesses can develop in parallel and interact with each other.
Combining online and offline businesses and leveraging their respective advantages, online businesses can attract and enhance brand reputations, thereby driving offline businesses and increasing the competitiveness of enterprises. When fac with challenges, operating e-commerce and physical stores together can also share and transfer some risks, helping enterprises to grow further in the face of challenges.