We will look at how much knowl ge the has about the product and industry, and whether the audience is receptive enough. Especially in the electronic product industry (such as Gadget), the audience often seeks some in-depth and insightful comments (Insights) from s, which can save time, effort and money for self-exploration. Many Hong Kong people pursue spe and convenience, which is why many people follow s. Therefore, we will also see whether the is an expert (Expert) or a trend leader (Thought Leadership). If so, this will of course greatly add points.
Second, quantitative indicators
We will look at the ’s Audience Base. of the criteria will analyze more data.
This refers to the number of audiences that the can potentially reach. If it is on Facebook, it will be the number of followers, on Youtube it will be the number of subscribers, and on a personal blog it will be the number of readers or click-through rates.
2. Engagement Rate
Simply put, can a get closer to its audience? Even if a has a wide reach, we still ne to see whether his audience reads the information publish by the and even responds to it. Therefore, the number of “likes”, “comments”, “shares”, etc. can help us determine the amount of interaction bc data thailand between the audience and the .
3. Number of Re-Posts
The above two points are all focus on s. In fact, a successful when the entrepreneur puts is often like a stone that stirs up a thousand ripples. The audience that comes into contact with s first-hand is limit . However, if some of them forward and share the information with their friends, this material data will greatly increase the ripple effect. Just imagine, if 1 people who are willing to forward the information have 1 friends, and if each friend is willing to forward it, then 1 million people will see it. It can be seen that this effect is not only multipli , but can increase exponentially.