As for those s with high content relevance and low mass influence. s in this category to accurately reach the target audience, but not just one, otherwise the overall reach may be weak. Take “Tang Wei” as an example. She is inde a very famous and glamorous first-line celebrity. With her appearance, behavior, taste and experience, her content relevance is undoubt ly unquestionable. However, she has almost no contact with social m ia and has few followers on the Internet, so her mass influence is quite low. These are some exceptions.
Category 2: Winning by quantity
So, should we not use s whose content is less relevant and whose influence on the public is lower? Not necessarily. Because we can use multiple s of this category in our marketing plan. This strategy of winning by “quantity” helps to create a response and noise, so that the audience feels that there are discussions about the product all around. In many cases, this “quantity” ranges from a dozen to dozens.
In addition, we always recommend
that you reserve s and invite them to participate in company activities and make comments on products when necessary. Especially in times of crisis, this bc data vietnam type of is often cheaper and can help at these times.
Category 3: Low content relevance and high mass influence
These are s with low content relevance
but high mass influence. In marketing planning, you don’t ne to use many of these s, just a few are enough. Bas on their mass influence, they can help increase brand how to write an effective title awareness. For example, McDonald’s once hir a designat Hong Kong , Xiongzaitou, to promote uk data its newly launch products. The relevance of Xiongzaitou to McDonald’s is not high, but Xiongzaitou’s YouTube channel has more than 5 , subscribers. With his influence, even if the relevance of the two is not high, it can still achieve a promotional effect.