So, how can we improve some s with low mass influence? to company events to let them reach the company’s audience and thereby enhance their mass influence. We can also place target marketing ads on Facebook to increase mass influence.
As for some s whose performance in both
categories is low, we also recommend that companies continue to cultivate these s, because when the company encounters a crisis, the company can quickly find loyal users and let them speak for the brand from a third-person perspective, neutralize the brand, and extinguish some flames.
For example, when Leon Lai held a concert earlier, the concert could not start as sch ul due to some problems with the venue. He quickly resolv the crisis within 24 hours. His public relations skills, his responsibility for the matter, and his refunds for the participants are all beyond doubt. But the main reason why he was able to quickly resolve the crisis was due to his fan club. Leon Lai’s content may not be highly relevant, and his influence on the masses may not be great, but he has the advantage of being able to respond to a large number of people, so he can quickly resolve the crisis.
“Internet celebrities” and “big names
Remember “primordial power”? In just one night, it went from a news response to a hot topic in the city, and even topp the Weibo hot search list, turning swimming champion car owner data Fu Yuanhui into an “Internet celebrity”. “Primordial power” has been imitat by many netizens, and some companies even want to find Fu to be a (Key opinion leader) to promote their own brands.
What is the difference between “
Internet celebrities ” and what Hong Kong people often call “ s”?
“Internet celebrities” refer to people who are explain how measurable it is well-known in a certain field or who suddenly become popular due to some events. For example, a Japanese artist recently became an “Internet celebrity” with a song call “PPAP (Pen-Pineapple-Apple-Pen)”. Three repeat lyrics with simple movements are enough to make the song go viral on the Internet. In addition to being uk data adapt into multiple versions, many celebrities have also cover it. However, the popularity of this kind of “Internet celebrity” can only last for a short period of time, probably only one to two months. Moreover, there is no commonality among people who follow “Internet celebrities”.