Regardless of gender, age or age, they can all be the audience. “Internet celebrities” with songs, you will definitely think of PSY, who became popular all over the world a few years ago with the horse-riding dance “Gangnam Style”. Although this brainwashing song spread like a virus and achiev over 1 million hits in a short period of time, the craze often comes and goes quickly, and his new songs releas later no longer attract attention. Just like after the closing of the Olympics, Fu Yuanhui’s exposure, attention and discussion gradually decreas .
s are collectively referr to as “big names
” in the mainland, including celebrities and celebrities in a certain field. In terms of fame, the image of “big names” has been deeply root in the hearts of the people, while “Internet celebrities” often leave people with only behaviors, expressions or golden sentences. Another focus is the audience. The audience of “big names” usually has a specific age group, gender or interest. If you want to see information about travel and food in Japan, you will look at the page that often shares Japanese travel information. As for other fields such as parenting, beauty, fashion matching, and cooking, each has a corresponding group of s, and usually a will only focus on one field.
The difference between
Internet celebrities” and ” s” has a significant impact and inspiration on how brands allocate advertising resources.
If local Hong Kong brands want to seize a certain trend and promote in the Mainland, they must accurately allocate different resources to “Internet celebrities” and “big accounts”. Sam us “primeval power” as an example and suggest that clients add tags to Weibo posts to increase student database the exposure of the posts, and at the same time promote “big accounts” relat to the target customer group.
Sam can use simple methods to increase
the overall exposure of the client’s brand, thereby here are some ideas achieving a wide spread effect. Therefore, from a commercial perspective, each brand should uk data also carefully consider when placing advertising resources, and should not blindly “pump water” so that it can resonate with the audience while further improving the brand image.