Technologies were not so popular and their power had not yet been realiz by companies, individuals and governments.
As a result, there were not enough laws to regulate the use of user data. Also, in the initial excitement of the commercial possibilities they brought, many companies overstepp some ethical boundaries.
So, the discussion about privacy will dominate Information Technology until we find a balance between the reach of new mia and people’s privacy. Want to understand this scenario better? Follow our post!
What are the new tools that are challenging privacy on the Internet?
In recent years, digital lebanon email list marketing has evolv significantly and several tools have been creat to improve relationships with consumers. Below, we explain the main ones and their relationship with privacy!
Questionnaires
Nowadays, internet users are being bombard with digital questionnaires. In a way, this is quite positive, as it demonstrates the efforts of companies to create products that meet their nes, to improve the quality of service and to personalize the shopping experience.
However, this presents a huge challenge
As a lot of sensitive personal data is request, such as age, race, ethnicity, sexual orientation, CPF and identity card number. Therefore, businesses will ne to invest heavily in tools to keep this data anonymous and prevent database hacks.
In addition, they will ne to explain to users the purpose of that questionnaire and commit to not sharing it outside the agb directory limits establish by the consent form.
Digital Influencers
Social mia allows users these platforms enable advanc to interact very closely. In this context, the figure of digital influencers has emerg. They share photos and videos about their daily lives, as well as giving product tips to their followers, who can then interact directly with them.
This makes life much easier for both marketing and the user.