Once you have defined your strategy and made all the necessary adjustments for your product or service, it’s time to launch.
Make your first pan-European marketing strategy slowlyStart slowly, with one target country or a small group of similar countries. Prepare a website and landing pages specific to your new marketing campaigns. Make sure to run A/B tests to see what works best. Sometimes, we fail in foreign markets simply because we can’t adapt. If you see that your campaigns are gaining momentum in some countries, give them an extra push or use that success to continue your expansion plan.
Examples of pan-European companies
Many companies have started in one country and have eventually expanded to the whole of Europe. Below you can see some examples of small and large companies that have successfully used a pan-European marketing strategy in their business model.
Lidl is a German supermarket that is well positioned throughout architect database Europe and also operates in the United States. Its stores offer general products, but they specialize in diverse and quality food products at lower prices than other supermarkets. This is part of their strategy: “a smaller product range, which allows them to invest in the quality of those products and focus on their own brand” ( source ).
mbudo
Mbudo is operating globally and we also use a pan-European exploratory data analysis (eda) marketing strategy for some of our clients. We tailor the digital strategy to each specific case, applying tactics for each specific country. Knowing the specific needs of each region is essential.
A pan
European marketing campaign or strategy is something that every company based in Europe should consider. Even companies located abroad that want to enter the European market should use this type of strategy. What works in alb directory Europe is likely not going to work in markets like Asia or South America.
As we mentioned earlier, Europe is the largest economy and trading bloc in the world… the possibilities are endless! mbudo is an Inbound Marketing agency based in Madrid that can help you develop a global or pan-European marketing strategy.