Nowadays, any company, regardless of its size, must maintain some kind of communication and connection with its customers. A simple and effective way to do this is with a monthly newsletter strategy.
But do you know how to create and develop a totally effective newsletter? At Mbudo we tell you how.
What is a newsletter?
A newsletter is a periodic email that is sent to subscribers who have previously shown interest in our company. Its content is mostly informative, but it also allows you to share interesting facts, new blog fusion database content, promotions, etc. Therefore, it is a very effective element to use in a follow-up and lead nurturing strategy.
In an Inbound Marketing strategy you can use this tool to meet the following objectives:
Disseminate your content, thereby increasing brand awareness.
Convert your subscribers into leads.
Build user loyalty to improve engagement.
Benefits of a newsletter
Today, the newsletter continues to enjoy enviable how to remove antivirus on the pc(5 examples) health and is one of the most important elements of many communication strategies , due to its indisputable benefits:
Its life cycle is longer than
That of social networks, as it is remembered more and can be easily consulted again.
The audience that receives it is interested in your alb directory company, since they have previously subscribed.
Although it is not a direct sales tool, it can lead to direct sales, as it allows you to showcase new products and services that might interest subscribers.
Improve trust with your customers. monthly newsletter computer
It doesn’t require a large financial investment. In fact, there are free platforms like Mailchimp , SendPulse or MailerLite.
Allows you to send targeted and personalized messages.