According to a report by Allied Market Research , the logistics market was valued at USD 7,641 million in 2017 and is expected to exceed USD 12,000 million by 2027, growing at a CAGR of 6.5%.
The main reason for such massive growth is the exponential growth of e-commerce after the COVID-19 pandemic. Due to this, the logistics industry is becoming increasingly competitive.
With hundreds of thousands of logistics companies competing for market share, it’s time to figure out how to optimize your logistics operations to stay competitive in the years ahead.
Most logistics companies prioritize improving operational efficiency, reducing management costs, and streamlining internal sms services processes, while neglecting an important aspect of logistics—marketing.
In this article, we will discuss 11 effective marketing tips to optimize your logistics business.
11 Effective Marketing Techniques for Logistics Companies
Here are 11 of the most impactful marketing tips for your logistics business that can help you expand your brand awareness, attract more customers, and increase revenue.
1. Improve your website
We live in an age where the internet is the first place people go to learn about almost everything. The same goes for your potential customers. In other words, if your potential customers search for services your business offers, they’ll likely land on your website.
Therefore, a website is a must for every logistics business. Having a simple website is not enough to stay competitive though. Your website needs to leave an amazing first impression . Otherwise, your potential customers will not engage further with your website.
Your business website is one of the most critical aspects of your business. Therefore, we highly recommend working with an expert to improve your website in every possible way, such as making it look professional, have intuitive navigation, great user experience, and load quickly.
You can also utilize a welcome lightbox popup to surprise your visitors when they interact with your website.
Also, make sure to include all the information about your business on your website. This includes the services you offer, contact information, company location, etc.
2. Provide excellent service and support
As you may already know, logistics is primarily a B2B type of business. Word-of-mouth advertising can play a key role in the success of any B2B type of business (including your logistics business!).
A proven way to generate word-of-mouth sales leads is to provide excellent service and support to existing customers. Doing so will encourage them to share their experiences with other business owners in their professional network.
This, in turn, will help in acquiring new customers without having to put in too much effort to attract them.
According to G2’s recent B2B Sales and Marketing Report , 92% of B2B buyers are more likely to buy after hearing positive reviews about a business.
The the ultimate guide to lead nurturing point here is that you have to provide excellent service to all your existing customers in order to easily acquire new customers.
3. Introducing real-time tracking
It is essential for any logistics business to have a real-time tracking feature on its website. Firstly, it helps to increase the market value of your logistics services and improve the freight tracking process for moving goods.
Additionally, real-time tracking keeps your customers up to date on the status of their shipment, giving them peace of mind knowing their package is moving.
Therefore, if your logistics business does not yet have a real-time tracking feature, you must develop and implement it on your website as soon as possible.
4. Offer competitive prices
While it’s not exactly a marketing strategy, offering competitive prices can help attract more customers and increase your business’s overall revenue.
It can be seen that the competition in the logistics market is very fierce. In order to survive, logistics companies often slash prices by offering lucrative offers, such as express air freight , ocean freight, same-day delivery, etc., charging regular fees within a limited time to attract more customers.
To do this, you must focus on reducing your operating costs. One way to achieve this is by integrating the latest logistics tools and technologies, which directly help reduce your expenses.
Once your operating costs come down, you can start offering competitive prices without compromising on quality of service.
5. Build a strong brand presence
As mentioned before, the logistics market is becoming increasingly competitive. Therefore, if you want potential customers to notice you, you need to stand out.
The best way to instantly stand out from your competitors is to build a strong brand online. For the uninitiated, branding is all about giving your business a truly unique identity.
There are a variety of ways to build a strong brand presence for your logistics business. You can develop a unique, eye-catching logo and create a slogan that instantly grabs the attention of potential customers.
Over and above, you must also develop a clear value proposition and core values that your business adheres to no matter what. This will help in building a solid brand identity for your logistics business.
6. Start a blog
Blogs are incredibly underrated in the logistics industry, but in reality, blogs have huge potential for logistics businesses.
For one, blogging is one of the cheapest yet most effective marketing strategies.
By blogging consistently, you can establish thought leadership in your market. To start blogging, you can publish informational content, how-to guides, tutorials, white papers, etc. to showcase your expertise and establish yourself as a subject matter expert.
7. Optimize your website for Google
Blogging is essentially a core part of search engine optimization (SEO).
It is a cost-effective and highly sustainable marketing strategy. This is mainly because, today, up to 70% of customers research companies on Google before doing business with them.
Optimizing your website puick signs for Google can improve its ranking in Google search results over time, driving more traffic to your site, which can lead to more leads and sales.
8 – Incorporate content marketing strategy
While creating and publishing content through your blog is important, what’s even more important than that is making sure your content reaches your potential customers.
A solid content marketing strategy helps you distribute the content you create on your website and ensure it reaches your target customers.
To do this, in addition to blogging, you’ll need to start leveraging guest blogging, creating video content, running paid advertising campaigns, and more.
This will help to incrementally increase your brand awareness, expand your influence, and establish thought leadership in your industry.
9. Leverage social media
Social media can be a game changer for logistics companies. Social media platforms, especially LinkedIn and Twitter, have become the main hubs for building business relationships and industry discussions.