How does a blog post come into being and die? Maybe I’m trying to answer a question that nobody asks. Allow me to apply a more scientific view of the subject than you are normally used to. Maybe it’s my PhD past that is trying to take over me again.
Birth of a post: the idea
Writing a post takes time, although there are some that can be written in less than 20 minutes. Investing time in a post only to have it read by nobody seems a bit disappointing to me. Although there are many people who say that they don’t care if their posts are read or not (I honestly doubt it), this is not my case at all. I am motivated by people reading what I publish and in the best of cases even giving me feedback.
To avoid a total failure of a post, I launch my ideas on Twitter. It’s very easy to post a title in a tweet and see if people react or not. I admit that this is not my only criterion. Sometimes I just feel like writing it (like now when I’m on an belgium phone number library Iberia plane and I feel like a sardine in a can because I’m so cramped). This phase for me is the brainstorming phase, combined with a brief mini-market study.
Launching the post: the publication
Now it’s time for the truth. You’ve written the post with a lot of love and now it’s time to publish it. I admit that I always get a bit nervous when ensuring accurate decision-making I click on the “publish” button. When you have a blog, you want people to read it. A very simple “trick” to increase the CTR on Twitter of your tweets is to test aol email list the title of the post. If you notice that after publishing the post you hardly get any clicks, you can try to change the title. I wouldn’t do it more than 1-2 times. If things don’t change, it’s simply because you haven’t been able to create much interest with what you’ve written. It’s difficult to estimate the success of a post. In my case, I have had many surprises with articles that I didn’t expect anything from and disappointments with posts that I had invested a lot of time in writing but that didn’t create the expected interest.
In all three phases I manage to get the maximum number of visits to a post. What are your tips for getting the most out of articles in your posts?
Another piece of advice
I would give you is to publish the post in the morning and in the afternoon. If the article is also suitable for a South American audience, you can add additional times that adapt to this audience. This point is also one of the “secrets” of Guy Kawasaki’s success. To vary, you can use different titles if you publish the post more than once on the day of publication.
The post-publication phase: “recycling” (or updating)
Just like the application or website of a start-up, a post is never completely complete. Over time we learn new things or we can change our minds. Another way to recycle a post is to make a “reminder” of your old posts.
The most basic way to leverage existing content is to link to it from new articles. I’m sure many people simply forget to leverage their old posts in this way (I often do).