We have been using the “Oz” program for monetizing advertising space on websites for a little over a month. The statistics allow me to analyze, on a large number of sites and impressions, the topics that give the highest return to advertising on both blogs and “normal” websites. Prices are usually presented in the form of “Cost per thousand impressions” (CPM). This means that for every thousand times the page is loaded, x Euros are charged. You will see that sometimes there is a very wide range in prices. There are additional criteria such as the banner format, the structure of the website, the density of keywords, etc. that also influence the price, so it can be difficult to make an exact estimate.
Getting the most out of ads
Travel, hotels and flights: this type of content (also due to the season) is giving a return of 1.50-3.50 Euros CPM. Here we find all kinds of travel, flight and hotel advertisers such as Edreams, Muchoviaje, Quierohotel, etc. So if you like to travel and you like to write about this topic, this is a good option. Here is an example of a travel blog called “Saltamontes”.
Finance, insurance, loans and credits: if you like to invest in the stock market and you are more or less good at it, you could try to start as a financial blogger. The CPMs vary between 1-5 Euros. Advertisers include mainly banks. A notable example would be the Salmon blog for the finance category.
Social networks, SEO and online marketing: if my objective for the marketingguerrilla.es blog was to monetize these advertising spaces cameroon phone number library with banners (which in the near future with more traffic I might be considering), I could be earning between 1-4 Euros CPM. Among the advertisers, all kinds of medium or small SEO, SEM, social networks, interactive, communication agencies, etc. stand out.
Training, distance learning and MBA:
In times of crisis, especially with the high unemployment rate that we are having in Spain, training courses are experiencing a boom. An interesting windscribe review and test (pros and cons) blog could come from someone who shares their experience doing an MBA. Advertisers include mainly CCC type companies, language courses (or others) and business schools. Here is an example of a blog that deals with the MBA theme.
Beauty treatments: if you like to b2c fax take care of yourself, this theme could be for you. Beauty treatments usually have higher prices, so the potential advertising revenue is also higher. Topics such as “laser hair removal” or “hair loss” are niches where we see very high CPMs. In general, they can generate between 0.8-3 Euros CPM. Typical advertisers are beauty centers. A blog that deals with this content is Arrebatadora de Weblogs.
Featured sports such as golf, skiing or windsurfing: you may also be a golf fanatic who spends every free minute on the green. Although some sports also depend on the season, CPMs are usually above average. CPMs vary between 1-3 Euros CPM. Advertisers can be specialized travel agencies or online stores. On the Bloghub network blog “On the Green” sports fans get advice from other golfers.
Poker casino and betting
I have recently seen several blogs related to this type of content with female bloggers. It is true that there is already a (perhaps too) high number of blogs dealing with this topic. Being a woman, there is still a way to differentiate yourself. Advertisers are usually bwin, PAF, Pokerstars and many more companies. Seeing that there will now be new regulations favourable to this sector, we may see a boom in new companies dedicating themselves to this business. CPMs are between 0.5-4 Euros CPM. Here is an example of a poker blog.
Health topics related to sexual problems: sex is one of the pleasures that most people do not mind spending money on to improve the quality of the act. There are a number of products for both men and women that promise to solve all kinds of problems and that can be more or less serious. An affected person who has tried several of these products could dedicate themselves to writing about it. CPMs for this topic are between 1-3.5 Euros. There are not many specialized blogs. Here is an example of a health blog that has a specialized section on the subject of sexuality.
Solar energy and energy saving: if you are an electrician specializing in installing solar energy panels in houses, perhaps this is the topic for your blog. Spain continues to stand out in Europe with the number of panels installed throughout the country. Given that the debate on energy saving is of constant interest in the media, there is a great demand from homeowners who intend to install panels. CPMs vary greatly and are between 0.5-3 Euros CPM. Here is an example from the Blogsfarm blog network “Blog Ecologista”.