The task of any business is to spen the advertising budget as efficiently as possible, and one of the most important indicators here is CRT – cost per thousand contacts. We have already written that SMS mailings occupy a leading position here, because the cost of an SMS message is as small as its effectiveness is great (if used correctly).
You can send SMS messages manually from your phone, or you can use an SMS gateway – special software that allows you to send SMS messages without using your phone. This online service interacts with your accounting system and allows you to send thousands and tens of thousands of SMS messages to clients in a couple of clicks.
SMS gateway is suitable for you if you need
- notify the bank account holder of transactions;
- confirm registration on the website or in the system;
- inform the online store buyer about the order fulfillment status;
- inform the client about new promotions and services of companies.
Everyone knows that you can send sms promotional campaign to cell phones for free from mobile operator websites, and not only to “your own” but also to other operators. In this case, the request to send an SMS message is generat through a form on the operator’s website. This is an example of how a gateway for sending SMS works. But, as a rule, such services have restrictions on the number of messages sent, and it should also be taken into account that the SMS comes with the operator’s signature, so their commercial use is almost impossible.
Currently, there is no need to hire programmers and purchase special equipment, you can use our servers with special software installed on them as an SMS gateway. Ready-made solutions for integrating it into CRM and CMS systems have also been develop. There are several ways of such interaction:
Once connected the following functions will be available
1. Access via API interface, which works by calling a simple script from our server using GET or POST request. Sending whatsapp marketing secrets for business success is carried out via various protocols SMPP, XML, JSON. This option is suitable for:
- Connecting sms service to your software for sending sms
- Sending sms from your website (for example, sms code to complete registration)
- Sending SMS to clients from a CRM or ERP system
- Sending SMS to subscriber
- SMS mailing to a group of subscribers (including delayed)
- Checking the balance of your personal account
- Getting information about a subscriber’s number
- Receiving a report on the mailing performed
- Cancelling deferred mailings
- Receiving a report on all SMS sent to the subscriber’s number
- Sending a request to the sender’s name
- Adding a contact to the database
- Creating and editing contact groups
For more information about this SMS gateway connection option, see here
2. Do you want your site visitors to receive china data notifications after a particular action? This is possible with the PHP class . This class is an implementation of our XML transport protocol . Connection and integration will take literally a few minutes, after which you will be able to:
- Send SMS
- Check the possibility of sending SMS
- Check your organization’s balance
- Get a delivery report for a specific mailing
- Get delivery reports for mailings sent in a specifi time period
3. The most popular office program is 1C, for which we have developed a special module for sending SMS from 1C directly from the interface of the program itself.