Anyone who sends out SMS to their clients probably knows that the cost of sending SMS has increase significantly over the past year. For example, if before November 2014 an SMS sent from a letter signature cost an average of 25-70 kopecks per SMS, now the average cost per SMS is 1.3-1.7 rubles with relatively small volumes of SMS sent. Why is that?
On October 21, 2014, a new version of the Law “On Communications” came into force, obliging mobile operators to send messages only to their subscribers who have given prior consent to receive the mailing and not to allow traffic from senders not registere in the operator’s network into their networks. How to make SMS mailing Thus, if earlier it was possible to send messages to the networks of all operators using one SMS center, now sending SMS to subscribers of an operator can only be done from the SMS center of this operator.
Tip 1 – Shorten your text
Accordingly, starting in November 2014, the operator Megafon was the first to disable the reception of sms services from third-party SMS centers, introduce a subscription fee for using the letter name of the sender, cancele the refund of money for undelivere SMS and establishe a line of tariffs tie to the volume of messages sent. During the year, almost all mobile operators have done the same operations. Thus, at present, sending SMS via the Internet from a dedicate letter signature is possible only under the conditions of the operator delivering the SMS to the subscriber, whether we like it or not …
In any case, SMS mailing, even with the new prices, remains the cheapest way to personally inform clients, only sending e-mail is cheaper. Here are some tips that can help you save your advertising budget:
Tip 2 – Use transliteration
According to the GSM standard, one this episode is perfect for message includes 70 Cyrillic characters, if the length of the message is more than 70 characters, the message will be charge as double, and if more than 134 characters, then as triple. As practice shows, any message can be shortene without losing its meaning. Use the richness and power of the Russian language
According to the same GSM standard, the text of one SMS message can contain up to 160 Latin characters. If you can’t shorten the message, but want to send a long “really nee it” you can resort to this method.
Tip 3 – Clean your contact database
I have not seen a single china data mailing where there were more than 100 subscribers and the messages were delivered to everyone. With any mass mailing there are non-deliveries, this is a fact. Sometimes the subscriber is simply out of the network coverage area. In order, but it also happens that the subscriber simply stopped using this phone number. Almost any large contact base contains non-existent subscribers and the larger the base, the more such “dea” numbers. Using our mailing service. When, you can fin numbers that were not delivere, for example. Which, more than 3 times and move these numbers to a separate group or simply delete them. Regularly using the “base cleaning” function , you can reuce the budget for SMS mailings by up to 30%.
Tip 4 – Use filters for your mailing list
There is no point in sending out an advertisement about a sale of women’s tights to men. You can enable a filter by the subscriber’s gender. To do this, you just nee to know the subscriber’s name and upload it to the contact database. Our service will automatically determine the subscriber’s gender.
Tip 5 – Use paid sender names
All major mobile operators offer a choice of 2 options for pricing mailings. The cost of an SMS message with the secon pricing metho, depending on the operator, can be almost 20% lower. All tariffs by operators and pricing methods are publishe in your personal account in the “my tariff” section.
I hope these simple tips will help you save your advertising budget. Which can be spent on other useful services for business. For example, on an online chat for a corporate website.