Brand24 is a software to monitor and identify events related to your social networks. It sends instant notifications in case of mentions, comments, feelings and general interactions with your users, followers or brand ambassadors.
As a social media monitor, it is the ideal solution to know in real time what people are saying about your brand, product or service. This way, you can not only react immediately, but also resolve situations that may affect your reputation.
Its main use is not in the field of push notifications . It offers complete tools to evaluate the performance of actions related to your social media marketing campaigns.
Brand24 Features
Although it is classified as a social media monitor and offers basic functions to carry them out, other features of Brand24 make it considered much more than that. So it is worth reviewing each one in detail:
1. Mentions feed
mentions feed
Access the list of mentions of your brand on different teacher database social networks. Find out what they are saying and quickly participate in the most relevant cases.
2. Sentiment analysis
sentiment analysis
It allows you to classify user interactions and automatically assign an attitude level (negative, neutral or positive). It provides indicators to understand their response to different content proposals, campaigns or products in general.
Discussion volume table
Monitor changes in the volume of discussion about your brand. Detect positive definitely include them in your next posting schedule trends to leverage publicity or resolve negative situations. Don’t let any event take you by surprise.
4. Influencer Score
Influencer Score
Detect the most influential users based on their authority index. Leverage their image and comments to know the volume of engagement. Collect data to redesign your campaigns, respond to requests or simply boost your brand around them.
5. Marketing Analytics
Access the metrics that interest you most related to your social japan data media campaigns. Brand24 integrates statistical and graphical functions to understand the behavior of your users and measure the impact of your ads on Instagram or other publications.