Live streaming is a resurgent trend in e-commerce. There is no place influencer marketing for pretense in a live broadcast, because the speaker talks about the product to the audience as if he were his friend. The essence of this marketing idea is that a stream can be used for product demonstrations, Q&A sessions, and even direct sales.
Cross-platform
The old saying applies here: water does not flow under a lying stone. Opinion leaders know that one of the ways to promote a business is to influencer marketing
adapt content to the specifics influence marketing of each platform. Therefore, simply re-uploading content from one social network to another is deceiving both yourself and the customer.
Interactivity
Let’s not forget that a digital influencer is an authority, and for many even an idol. The audience can take part in quizzes, surveys, competitions with real prizes, etc. Developing and coordinating telemarketing data such a project is, of course, more difficult than simply mentioning a brand. But there will definitely be a response from the audience.
Collaborations and long-term projects
Collaboration with bloggers is a great way to build trust with your audience. Integration with bloggers not only strengthens brand loyalty, but also increases brand awareness.
By the way, this format of cooperation, as many people think, is affordable not only for large businesses. For example, only beginning influencer marketing
online stores or specialists promoting their services can consider the possibility of cooperation with micro-influencers. These are authors, although with a small number of subscribers, but with high activity and audience loyalty.
Native Integration Labeling
Native integration is a form of advertising that fits seamlessly into an influencer’s content. Clear labeling allows the user to avoid confusion about whether this is advertising content or the blogger himself best practices and tips for effective telegram marketing decided to talk about his experience using the product.
Let’s not forget what influence is. And this is primarily a source of income. Now the marking of native integrations in our country is regulated by the Law of Ukraine of There is no need to be afraid of the sponsorship notification – all this looks quite organic and does not distract attention from the main content.
Problems of the influencer marketing market
Unfortunately, even when using this wonderful tool, difficulties arise. They are most often associated with the following aspects:
- Unpredictability of results. There will be no fruits of cooperation if you have addressed, let’s say, the wrong address. The target audience will not believe a bodybuilder who eats fast food.
- Partner dishonesty. There are also people on the Internet who pretend to be popular. Bot promotion is not asia email list an indicator of success.
- Content distortion. You have probably heard more than once about scandals between celebrities and companies from which they ordered advertising. The mistake here most often consists in influence marketing
the fact that the customer does not initially provide clear technical requirements.
This is what influencer marketing can be like. In fact, with the right approach, the strategy can be adapted to any business niche.