When faced with the challenge of improving my business performance. Pasking relevant and appropriate questions turned out to be the most useful skill. Asking for what is truly important is an art. I wouldn’t say that I am the number one expert in the world, but in this article, I dare to share some observations and make some recommendations, which helped me more than once.
As I’ve written before, the overall conversion rate of a quiz depends on 3 key milestones in a funnel:
How many people completed the survey, left their contact europe cell phone number list details or were redirected to a specific web page.
By the time you finish reading this article, you’ll have 5 tips on what questions to ask in a questionnaire to get as many people as possible to complete it.
Recommendation #1 – Closed or open questions?
I remind you that a closed question suggests an answer increases consumer retention based on the proposed options, such as “yes” or “no”, “red” or “white”, etc.
In open questions, the person is offered to answer a question by themselves, without limits on choice. Let’s compare two examples.
Do you prefer red or white wine?
What kind of wine do you prefer?
Which option will work best for you is anyone’s guess
and depends on the goal you’re pursuing. If the goal is to get saudi data as many responses as possible, it’s better to give the right to choose. In this case, we put less pressure on our client, which increases the conversion rate.
If your goal is to get detailed information – for example, you’re asking an employee a questionnaire and you’d rather see a detailed answer with a line of thought rather than a dry “yes” or “no” – use the open-ended question type. There will be fewer responses, but you’ll get higher quality answers.
Recommendation #2 – Sequence of questions
In recent years, quizzes have become increasingly popular among marketers due to their high effectiveness. The reason for this effectiveness is explained in the fifth tip. With the same amount of traffic, you can get 2-3 times more leads. This result is greatly influenced by the sequence of the questions.
Use a strategy that goes from simple to complex. Try to assign each question a degree of difficulty from 1 to 5. For example, “Have you ever tried espresso coffee?” is an easy one, so you can assign it 1 point, but this one will clearly lead you to a 5.
“What degree of coffee roast do you prefer?”
The last question requires experience. To answer a question like this, I must: a) know what roasting levels exist; b) really understand what kind of roast I like.
If you need to ask a difficult question, put it at the end. I so that a potential client who has previously answered 3 simple questions has a higher level. I of involvement and a greater chance of agreeing to answer it. That is why the user’s contact information is requested at the end of the questionnaire. Y instead of at the beginning, because it is easier for them.