What are the most important SEO factors to get more traffic through search engine positioning ?
SEO ranking factors are constantly changing and it can be hard to keep up with the latest search engine developments. But if you want your site to get traffic, you need to stay up to date.
Well-optimized sites get more and more organic traffic over time, the SERPs and Reach the Top which means more leads and sales . Without SEO, users won’t be able to find your site, and all the work you put into building, designing, photography, e-commerce, etc. will be in vain.
What I always repeat to my clients is that
With SEO you stop looking for customers, they find you!
In this guide article, I share with you the 10 SEO positioning factors needed to climb the first pages of the Google SERP. By following the instructions in my post, you will have a well-optimized site to give a boost to your business.
What are the most important SEO factors?
Below is a summary if you prefer to skip to the SEO factors that are most relevant to your specific case:
Two terms you will often hear mentioned when talking about SEO ranking factors are on-page SEO and off-page SEO.
On-page SEO refers to optimization whatsapp number database factors on your website such as the code it is written with and the content. It involves a long list of components such as titles , meta tags , URLs , etc.
This is just one part of SEO activity.
Off-page SEO refers to effective online presence: strategies and insights for small and medium businesses actions taken outside of your site to influence the trustworthiness and authority of your site by building the right inbound links and social signals.
You may be interested in: 7 Steps to Setting Up a Successful SEO Strategy
Both on-page SEO and off-page SEO are included in the main SEO ranking factors.
Now let’s take a detailed look at the main Google ranking factors.
The 10 Essential SEO Ranking Factors
A secure and accessible website
The first SEO ranking factor to consider has to do with the right type of URL. Specifically, it is a URL that Google bots can easily reach and crawl.
Google needs to be able to visit the URL of the page and look at the content to begin to understand what it is about and what its topic is. To help the spiders, you will need:
A website created with a well-coded builder
A robots.txt file that tells Google where it can (and shouldn’t) look for information on your site
A sitemap, which lists all your pages. If you are running a WordPress site, you can set up an XML sitemap through Yoast SEO. Otherwise, you can use an online sitemap generator.
HTTPS is not officially an SEO ranking factor, but Google guru John Mueller called it a “ lightweight ranking factor ” in a tweet and that “ having HTTPS is indicative to users .”
Google’s 200 SEO ranking factors also include SSL certificate for HTTPS security protocol
If you haven’t enabled SSL security certificate on your website yet, I recommend you do so, it’s very easy!
Page loading speed
Page speed has often been cited as one of the main SEO ranking factors. This is not news. Google aims to improve the user experience on the web, and slow loading pages do not serve this purpose.
Google has announced a search engine algorithm update focused on mobile page speed that began impacting sites in July 2018.
Be aware that if your site doesn’t load quickly on mobile devices, it could be penalized.
Mobile Friendly
While we’re on the subject of mobile devices, the navigability of sites from mobile devices is another important SEO positioning factor.
More and more people are using smartphones seo ebl and tablets to access websites, which is one of the reasons why there have been changes in the way Google ranks search results.
Google’s Mobile First Index is now a reality. This means that the search engine crawls results from mobile-friendly sites first, rather than desktop-oriented sites. If your site isn’t mobile-friendly, you risk being left out of the competition, at least in terms of SEO.
Many of the SEO ranking factors you are reading about in this article will help you lay the foundation for good search engine rankings. But remember to also address the user experience (UX) when people land on your site.
SEO Positioning, Here’s What You Need to Consider:
Do you have a responsive site that automatically resizes to fit smartphones?
Do you use large fonts for easy readability on a small screen?
Have you simplified the usability and navigation of the menu and other pages of the site from mobile?
Is your essential content hidden behind banners or ads?
SEO positioning factors SEO-Consulting-Rocket-Easy-Web-Marketing
Domain Age, URL and Authority
Did you know that almost 60% of sites ranked in the top 10 of Google’s SERP are at least three years old ?