But many e-commerce businesses unknowingly make costly mistakes that can lead to a drop in conversion rates.
In this article, I will explain the most common mistakes e-commerce businesses make and how you can correct your course to improve your online sales.
Understanding e-commerce conversions with data
When it comes to understanding e-commerce conversions, data is key.
Kibo’s latest Quarterly Ecommerce Benchmark Report for Q3 2020 offers some valuable insights into the current state of conversion rates and how companies can improve their performance.
- Mobile sessions now account for almost 75% of all browser sessions
- Shopping cart abandonment for mobile phones remains the highest at up to 86%
- The bounce rate of social channels increased from 41% to 44%
- The bounce rate from search remains the lowest at 29%
Mobile browsing has increased and now australia phone number library accounts for more than 75% of all browsing sessions, meaning you’re missing out on a lot of potential sales if you’re not mobile-optimized.
The bounce rate from social channels increased to 44%, but the bounce rate from search remains the lowest at 29%. This shows that businesses should incorporate technical search engine optimization tips and attract high-converting customers. You can also check out this beginner’s guide to get started optimizing your website for SEO .
So what are the mistakes that most often cause e-commerce conversions to fail?
1. Don’t make mobile optimization a priority
Mobile revenue is growing exponentially, but companies still don’t prioritize mobile optimization, which means they’re missing out on revenue opportunities that could really help them grow.
Make sure your website is mobile-friendly by website structure: strategies to dominate the serps using a mobile-responsive design and making it easy to navigate. Also, look at your product page and make sure your potential customers get enough product information and details even when browsing from a mobile device. Since mobile screens are smaller, when planning your mobile layout, prioritize and position the most important elements you want your customers to see.
Finally, make sure that the payment process on mobile devices is smooth and easy for the customer to complete.
2. A slow loading website
Did you know that 53% of visits are abandoned when a mobile website takes more than 3 seconds to load? Data from Think with Google shows that this is enough time to potentially lose a new customer.
A slow loading website can be one of the biggest turn-offs for potential customers as they quickly lose interest and move on to another website. That’s why you should always strive to have a fast, optimized website.
There are several factors that can affect adb directory your website speed, so it’s important to optimize every element of your eCommerce store to increase speed performance. You can run a website speed test to make sure your website speed is good.
If you use videos, make sure to embed them rather than uploading them directly to your website.