Marketers usually think of a funnel as something linear and simple, just like the image above. People develop an awareness of their problems. They start thinking about a solution, and then they click on a CTA and buy the product.
If only it were that easy.
In the real world, this almost never works. A realistic customer journey is more complex as people move in and out of the funnel. There are dozens of different touchpoints, there are periods of consideration and reconsideration before someone converts.
We will discuss this in more detail below.
Step 1 – Recognizing the problem
Realizing you have a problem starts the buying process. If you don’t have a problem, you don’t need to look for a solution. If your car runs on gasoline, you’ll quickly start looking for nearby gas pumps. Running out of gasoline is an urgent problem. You want an immediate solution.
Not all problems require immediate bahrain phone number library solutions. Three are a series of products that require you to educate your audience for a longer period of time.
Suppose you sell a drug. Suppose the person shows physical symptoms. But only when the symptoms have been present for some time do they take action and start looking for the problem and possible solutions.
Level 2 – Search for information
Once you know you have a problem, THE SECOND step is to look for the problem. During this phase, you do everything you can to better understand the problem.
Your leads are doing the same. Creating content for this stage will engage potential leads before you move them to the second stage of the funnel.
The strategy you use to collect information google penalties: a complete guide to what they are, how to recognize them, and how to deal with them depends on both the size of the company and the target audience.
A report from Google says that 51% of customers use Google to research before shopping and find more information about their purchases.
People don’t spend all their time looking for advertising content
They want possible solutions.At this stage, adb directory people know they need to find a solution. However, they may not be fully aware of what the solution might be.
They look for answers that might help them move to the next stage. They develop a better understanding of the problem and explore how different products can help.
Your goal at this stage is to increase brand awareness by targeting the right customers. To do this successfully, start by providing educational and informational content, offering them a trial version of the product, or targeting them through informational webinars.
Ideally, you shouldn’t force customers to look at your product. Instead, focus on providing as much value as possible to prospects using content. To better understand your customers’ needs, you can also use call tracking software that helps analyze inbound calls from consumers sharing their problems with your customer support team. Based on this, you can start segmenting prospects.