Then, in the “Inspector”, specify the ad parameters. Upload images or videos for creatives. Save the changes and proceed to setting up display conditions.
How to set up display conditions in Direct Commander
Yandex Direct has two techno overseas chinese in europe data logies for displaying ads: by key phrases or auto-targeting (in this case, the system itself determines whether the ad matches a specific user’s request).
How to add keywords
To add keywords to an ad group in Direct Commander, select the “Phrases” tab in the workspace → “Add” → “Phrases”. If you do not have a ready-made list of keywords and negative phrases, you can create one in the program. To do this, use the “Phrase Selection” tool.
In the Start tab, enter a few phrases that match the product you are advertising and press Enter. Then, in the Nested and Similar tabs, select the appropriate keywords and Negative phrases. To add or exclude a specific phrase from impressions, use the corresponding checkbox. Click Distribute and then Finish. The lists will be saved.
How to set up autotargeting
Autotargeting allows you to promote you consistently create high in Yandex.Direct without selecting key phrases. The system itself chooses which queries to show ads for, based on the ad text and the site content. For example, if you are promoting a cabinet furniture store, it can show your ad to users who are looking for office desks.
Autotargeting can be used alone or in combination with keywords. To set up autotargeting, select a campaign, ad group, and ad, then the Phrases tab → Add → Autotargeting.
After creating ads they need to be uploaded to the
Yandex Direct server. There is no automatic egypt data synchronization between Commander and the web interface; changes are uploaded manually. To do this, click “Submit” and select the data you want to upload to the server.
When you select the “All data” option, the program prompts you to immediately go through moderation.
How to start and stop campaigns
They are launched manually. To do this, select the desired company, ad group or ads in the workspace, then in the “Inspector” find the “Status” drop-down list and select “Launch”.
Additional features of Direct Commander
Above we listed the main functions of Direct Commander, which allow you to manage advertising in Direct. Now we will tell you about additional features, with which using the program is faster and more convenient.
Hotkeys and cursor control keys
You can use hotkeys to select, copy and move objects:
Setting up workspaces
To manage advertising in Commander, the main workspace, which is located on the left side of the window, is sufficient. The additional area can be closed – to do this, click on the cross in the upper right part. The area will narrow to a strip with two arrows (click on them if you want to expand the workspace).
Quick search
If you simply type a word into it and press Enter, you’ll see all the objects that contain that word in the main workspace.