By approaching a consumer directly and incisively, you may even be able to close a sale. However, there has been no building of trust between the public and the brand. This makes it difficult to build customer loyalty and retention.
On the other hand, the situation tends to be different when investing in social selling. In addition to the reasons mentioned, remember that the acquisition was more conscious, since the customer knew the value of the brand. Therefore, even if the first purchase was not entirely satisfactory, the customer can be balanced in his judgment and offer second chances.
Reduces the sales cycle
In the sales cycle, it is necessary indonesia email list to prove to the public the value of a company and the benefits of a given acquisition. This process is often laborious, especially when consumers have reduced purchasing power due to economic situations.
Furthermore, complex sales, such as furniture and automobiles, tend to require a long sales cycle. However, by investing in social selling, the sales cycle is shortened. After all, the customer already knows and trusts the brand, in addition to understanding why they need the product or service in question.
Reduces consumer acquisition costs
Another positive agb directory aspect of reducing the sales cycle is reducing the customer acquisition cost (CAC). This is because it is not necessary to invest in different sales approaches, such as expanding the team, for example. Therefore, the effectiveness of the strategy is evident.
Also consider that the the 6 best free project management software of 2024 social selling approach can often be organic and does not require ads . This is the case for producing valuable content, messaging support, etc. However, it is still necessary to hire qualified professionals to perform these functions and increase the chances of success.
Have you noticed the benefits of social selling for a company?