This applies not only to the sales. So,customer relationship managementimplies the harmonization of business practices and strategies used by the organization for the purpose of managing and analyzing customer relationships/interactions and data with the aim of improving customer relations and retaining existing customers, as well as increasing sales.
But also to the prediction and analysis
Behavior and market trends. Customer relationship management helps an organization to gain insight into the behavior of its customers in order to nigeria phone number library modify and adapt its way of doing business in order to satisfy customer needs .
To properly manage customer relations
You should gain insight into the following: consumer behavior, customer buying habits and purchase history, customer opinions and wishes, customer problems, customer profiling andcreating the personality of the ideal customer, change and adaptation of the way of doing business, especially in the fieldmarketing. Components and strategy of CRM.
The components of customer relationship
Management include: strategy – organizational culture of relations with existing consumers and potential customers; marketing – marketing automation refers to the automatic management of campaigns (e-mail marketing, social networks), product management and analytical support; technology – information technology that the organization uses to store, process and analyze information about customers.
The so-called CRM system/software
The customer relationship management strategy should be aligned with the overall organizational business strategy. A CRM strategy is actually an it’s not just a comparison table organization’s plan to use a CRM system to increase sales and improve service. There are different CRM systems, the most famous of which are: Oracle, SAP, Microsoft and Salesforce. CRM systems are generally very cost-effective.
They automate numerous business processes
And at the same time require fewer resources and employed personnel. Implementation of customer relationship management begins: by collecting information japan data about customers through the website and pages on social networks, as well as directly in branches, by storing these data in databases, by analyzing consumer behavior.