In the Italian backyard, we are used to seeing the various entrepreneurs of the Bel Paese – especially in the food industry – put their faces on the line . The entrepreneur emerges from anonymity and stands as a guarantor of his products, appearing in various commercials and extolling the qualities of his chickens, eggs, tortellini. You already know who I’m referring to: for example, the smiling face of Giovanni Rana will come to mind , as well as the good nature of Francesco Amadori .
With his reassuring Emilian accent
On the other hand, when we are faced with “ family brands ” (so typical and successful in the Italian economy) putting our face to it is that extra step that doesn’t hurt, that gives security and that becomes a weapon in the hands of marketing. But what happens if a multinational like Volvo decides to put the face of its president on it ? What happens is that an epic video is created , with a frightening virality … When will it be the turn of Italian entrepreneurs? I don’t expect Giovanni Rana to do bungee jumping , but a sensational action would be quite fun and productive for the brand. Enjoy! Oh I forgot…
A Volvo technician is certainly not
More “soft” than his President: the President puts his face on the line, the technician his head . Now we are all convinced that branches and other depressions are not a problem for Volvo heavy vehicles. All of the ones listed so far are great denmark email list tools to use to create infographics, but working with them on your own has its pros and cons . For example, choosing free proposals certainly saves money, yet you have no certainty about the quality of the work you are doing or even the time spent.
In order for them to be engaging
Memorable and – maybe – even viral, in fact, you need adequate knowledge of. The world of marketing and current trends, but above all you need to spread original. New and interesting information for your audience . The mistake that we often tend to make is to create infographics based on irrelevant information that is of little interest to our audience, abusing already seen and unattractive graphics ( especially for social media ) and difficult to read fonts.
For this reason when you choose to invest in
This direction you need to rely on communication experts. Who can study a personalized strategy based on the objectives to be achieved. Not topheadline in clothing advertisementit is the title only that, they will also advise you: the channels to be monitored. Both online and offline (such as social media, blog posts or brochures); an editorial plan for. Social media to increase engagement; the tone of voice best suited to your brand.
The best information to use in infographics
To capture the audience’s attention; colors that reflect your brand identity with eye-catching combinations. How to use social media graphics to highlight important afb directory data and information. The best infographics to accompany your company blog article ; texts to write to reinforce. The message and increase curiosity; the most readable font and the preferred size for each publication channel.