The countdown to reopening and the beginning of a return to normality is over. In fact, dealers, auto repair shops, tire dealers and anyone involved in the sale. And maintenance of motor vehicles have finally been able to reopen their doors. If before it was possible to go to a tire dealer or mechanic only for absolute necessity. Now motorists and motorcycles will be able to take care of their vehicles again . In short, it is possible to think take email marketing service about changing tires, doing the service and the usual ordinary maintenance that we are used to. Obviously. The issue of safety and social distancing are of primary importance. For this reason, having a marketing strategy for car dealers. Tire dealers and mechanics is essential to communicate the reopening in the correct way.
Dealer Marketing: Safety First
The reopening is characterized by many new features. The use of masks and gloves, the positioning of a disinfectant dispenser and limited entry. It is therefore necessary for dealerships to communicate the new access rules to their customers in good time . For this, you can send an SMS adding information such as:
- Opening and closing hours
- sanitization measures implemented
- reassurances on the service offered
- Telephone number for reservations
The same goes for tire dealers or mechanics. With the tire change to be made, the SMS message should start with the time and phone number to book the appointment . This will help the tire dealer both to manage the appointments and to respect and enforce the good rules of distancing and non-gathering.
SMS Appointment Management
In this period, appointment management is a really central theme for a good marketing strategy for dealerships. SMS , with the use of landing pages , helps dealers, tire dealers and mechanics in a simple way to manage reservations and appointments . The benefits are not limited to a full agenda, but also to the high level of service and therefore satisfaction of their customers, who will not have to wait hours to have the car with seasonal tires.
SMS to remind you of the inspection or service
Returning to normal also means returning to meeting deadlines. Thanks to the analyzing sales trends for a retail business sending of automatic SMS , based on the date of purchase of the car, dealers can set a message to remind customers of the inspection or service . In this way, customers will be able to book the appointment in time.
SMS with landing page for appointments
Whether it’s for a MOT or a tire change, time spent on the phone managing appointments takes up a lot of time. For this reason, starting from one of our landing templates on the platform, it’s quick and easy job data to create a simple web page where customers can indicate the day or time they prefer for their appointment . In this way, those in charge of scheduling appointments can build a precise calendar and confirm the date and time of the reservation via SMS.