A shopping cart abandonment occurs when a buyer adds one or more items to their shopping cart but does not purchase them.
According to the average shopping cart abandonment rate from 46 different e-commerce studies, Baymard Institute found that 69% of shoppers abandon their shopping cart.
Common reasons for shopping cart abandonment
Why do people abandon their shopping carts? There are several reasons:
High costs
Many shoppers abandon their shopping carts due to high shipping costs or product costs. A 2019 United Parcel Service report bosnia and herzegovina phone number library shows that 41% of shoppers abandoned their shopping carts due to higher than expected delivery costs and 29% abandoned their carts after comparing prices.
That makes sense. Nobody wants to pay a higher price than necessary.
lack of trust
Buyer reluctance is another common cause of abandoned carts. Buyers may be hesitant to purchase due to a lack of confidence.
The above Baymard Institute study found that 17% of shoppers abandon their shopping cart because they do not trust the website with their credit card information.
Common reasons for this buyer hesitation are:
- Outdated website design
- Lack of social proof – reviews
- No social presence
Missing information
Product information helps customers understand what they are buying. If they find that information is missing or incorrect, they will not trust your brand.
You need decent copy and high-quality product images to help your customers make decisions.
Abandoned shopping cart emails
Abandoned cart emails are emails sent to bosnia and herzegovina phone number library shoppers who have left items behind at checkout. These emails remind customers of the product value and focus on their pain points. In addition, these emails often encourage a purchase by offering free shipping, discounts, or other deals.
Here are the purposes of the best abandoned cart emails:
- Value proposition — Abandoned cart adb directory emails can remind your customers of the value proposition and what they’re missing out on if they don’t purchase a product.
- Personalization — You can personalize the customer experience with an abandoned cart email. You can create personalized emails by including the customer’s first name and asking a question.
- Offers and discounts — You can use abandoned cart emails as a perfect opportunity to offer shoppers additional offers.You can send them a discount or special promotion that urges them to complete the checkout process and become paying customers.
The Best Email Tips and Tricks for Abandoned Carts
Now that you know why you should send abandoned cart emails, let’s talk about some practical abandoned cart email tips and examples to help you create an abandoned cart email for your business.