Keep the web in mind
To maximize the potential of your chosen name, make sure that the domain directly associated with the brand you have chosen is available. If it is being used by another company, you can try similar concepts .
Also keep in mind that when searching for it on Google, there are not millions of pages with the same name, as this will hinder your visibility. Also, check its availability on the main social networks .
Keep it simple
Although it may seem trivial
A in times of so much competition for attention, gaining a place in the minds of email data our target is not easy. Therefore, when choosing the name of your company, try to make it: original, simple, easy to pronounce and write and that it sounds good . What should you avoid? Acronyms.
Your brand and your logo must be two inseparable allies . This way, it will be easier for your brand to position itself in the consumer’s mind by appealing to a combination of their visual memory and their linguistic memory.
For example, the name and logo of Doppler refer to the Doppler effect , which explains how an email (or a wave) travels in seconds around the world and is read by thousands of people in different places, provoking a response . In the following image you can see its evolution (always maintaining its waves).
Differentiate yourself from the rest
Generate intrigue and stimulate your target ‘s curiosity with a name that is easy to remember but not too explicit about the main function of your product or service.
Do you really want to stand out from the competition? There’s nothing better than Email Marketing! Create a free account with unlimited sending on Doppler and position your company in the market.
Travel through the world of languages
Sometimes your own language doesn’t provide the word you’re looking for. If you think your target data on market is familiar with English. A this language can be a good alternative to broaden your creative horizons and find a name for your brand.
For example, you can think of the case of Windows, whose name all migrating to hubSpot getting started udes to the English word window. If you decide to use a name in another language, remember to avoid any kind of negative connotation.
Involves Management
When thinking of a name for a new project or product line extension, you should include the company’s directors , as they are a key part of this process. They have a deep knowledge of the company’s values , which will be very useful for choosing a name that conveys the essence of the company.