So, what are the qualities of an excellent ? mean influence? Actually, not really. Both popularity and influence are important indicators, but they are not necessarily proportional.
A well-known is likely to have a large number of supporters (i.e. fans) or followers, but this does not necessarily mean that the can influence their consumption decisions; on the contrary, a with great influence may not be well-known, but his small group of supporters will follow him closely.
Quality and quantity criteria for selecting s
Thinking a little deeper, what factors should marketers consider when evaluating how to choose the right ? With the experience accumulat by our team, we would like to share the factors that ne to be consider when choosing a .
First, qualitative indicators.
We will consider content affinity, and we often refer to four indicators:
1. Relevancy
We will first check whether the is a user of the product, whether he/she has written online information (Fe ), and whether his/her expertise is relat to the industry/product.
2. Look & Style
In this regard, Hong Kong people are inde more superficial. This factor is very important to consumers. We all look at whether the has an attractive appearance and taste on the bc data taiwan Internet, and whether his/her comments have positive energy? Or are they more emotional or passive? These are all very important factors, because his appearance and taste are relat to whether he is suitable for the brand.
3. Tone & Manner
From the ’s online posts, we will look at how the uses how dealerships mechanics tire dealers words. When describing the product, are the words us suitable for the brand’s ne s? Is the tone of voice able to engage the target audience? Because online, some s sometimes speak frivolously or material data radically, and if the brand’s target audience is more mature and stable, the suitability of this is questionable.