Don’t forget about the different tools in your Buyer Persona

You can create and populate matrices bas on different criteria. For example, you can compare the impact of stakeholders with their influence. Power can be analyz alongside different characteristics: legitimacy, urgency, influence on the organization, etc.

stakeholder map as marketing management frameworkAnother useful format for analyzing stakeholders is a map. An example would be the Relationships, Influences, and Feelings Map creat by Glenn Hughes. Use dimensions to represent a stakeholder’s influence, lines to build a map of relationships between them, and colors to represent their feelings (strong, mium, or low commitment). Don’t be afraid to get creative and make up your own map! It will help make your analysis more visual.

They can be reus when creating your “stakeholder personas”.

Finally, we recommend a RACI chart , which stands for: responsible, reliable, consult and inform. It is a tool that can help you answer some very important questions such as:

What role do they play in the implementation dentist database of the inbound strategy?
What responsibilities do they have?
Decisions do they make?

special-data

Do they have expertise

 

In a field important to your project and should be consult frequently as you move forward with it?
Should they keep you updat with your progress?
How do I approach my stakeholders?
Okay, so now you have an in-depth analysis how dealerships mechanics tire dealers underway. The next question to ask yourself is: Are your stakeholders detractors or supporters? From there, there are three possible answers: you can count on their support. Try to convince them, or simply fix it.

pitch using marketing management frameworks

 

The hardest part will be presenting your idea. To make your alb directory presentation a success. You should always know what you are talking about and be able to explain it in simple words. Remember that inbound is probably something new for your audience: focus on the facts, show how your project will be profitable for the company and for the stakeholders themselves. Don’t forget to give examples and, very important!, present a detail action plan. Most of your stakeholders will want to measure the success of your initiative. So define the success metrics in advance.

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