Listening to different professionals, from notaries to web marketers, from accountants to startup consultants , I often hear: ah, doing e-commerce is very difficult, practically everyone fails. Giovanni Cappellotto, a super expert in e-commerce, emphasizes how we must not forget the young age of e-commerce : after 15 years from the advent of online shops, there are new features, greater security but basically virtual shops are still all the same and are unable to digitally reinterpret the experience that certain physical shops – beautiful, fun, exciting and engaging – are able to make customers live.
Who therefore stay in the store for longer
At the same time, it is easy to come across super figures that support the continuous growth of e-commerce numbers. Internet users in the world: 2.8 billion (38%) – In 1995 they were 0.6%. – 2014 KPCB data Mobile users: 5.2 billion (78%) – In 1995 they were 1% – 2014 KPCB data Some numbers from the Ecommerce Day in Turin a few days ago. 57% of the world population uses the internet, 15% of them make purchases on e-commerce sites — June 9, 2015 In Italy in 2015 will have a growth of 20.9% with a turnover of 1,600 billion $.
The value will increase by
In South Korea, mobile e-commerce adoption has been massively adopted, with great confidence: in fact, users who prefer to shop via mobile are the ones who spend laos email list the most, on average. With a turnover of 9.8 billion dollars, South Korea is the nation that is already truly living in a multi-channel retail perspective . In short, who is right? The most pessimistic insiders or the unstoppable numbers? Actually, both. Ultimately, it is not e-commerce in itself that determines the success of an initiative, but rather innovation , knowing how to discover market trends , in-depth knowledge of your customers and listening to what they have to say.
These are not concepts invented by me but a part of what
Philip Kotler supported last May 15 in Milan . And if Kotler said it, I would trust him… A company that only sells products, but does not have the goal of the consumer talking about them with others, is useless. – Philip Kotler In short, it is better to have a traditional store that knows how to be “new” in its content, than a business initiative that uses modern techniques without addressing consumers in an innovative way. If you want, it’s just common sense . There is a part of the e-commerce world that knows how to interpret these dictates perfectly… Today, therefore, I want to see some examples of innovative ideas with innovative tools . The result? A success.
The Edit Just as on
Tinder you can browse through images in search of potential partners, on The Edit you move from one product to another with the “ swipe ” gesture. Extreme minimalism , the great assortment capacity (over 80 thousand products from major brands) and above all a “one click” payment system make purchasing particularly easy. The payment system is Bijou , with which you pre-load your data: in this way, buying becomes truly a matter of impulse, a moment.
Zalando’s Image it’s not just a comparison table Recognition Zalando’s image recognition rewards ” love at first sight “: just photograph a product you like and upload it to the feature in the Zalando app to find the same or similar products to the one photographed. Focus on: from desire to reality in a visual and decidedly innovative way; function exclusively via app. Tencent has similarly introduced the ability for users to win coupons and discounts with “red envelopes” sent randomly on WeChat [READ why WeChat is not just a chat app…], in limited quantities.
Only the fastest users managed to grab the limited rewards
Which were then spent on Tencent. Resounding success and immediate launch of a similar functionality also by Alibaba on the Alipay platform in Weibo. Mind-boggling numbers, as always in China: On New Year’s Eve alone, WeChat recorded more than 1 billion red envelope transactions, a 200 percent increase from last year. Thanks bwb directory to its partnership with CCTV during the popular New Year’s Eve live television broadcast, WeChat sent out 120 million red envelopes during a segment when audience “fought” for the cash gifts. In the week leading to the New Year, Alipay gave out 430 million red envelopes with total value of 600 million yuan. Almost all fail, then?