It has an opening rate of 98%, a response rate of 45% and an average conversion rate of 29%; SMS is the champion of KPIs . The proximity it creates with the user (it is physically in their pocket) also gives it other advantages over other communication channels such as professional email, phone calls (increasingly filtered with the increase in spam) and even professional social networks (especially LinkedIn).
Your email campaign, even if less expensive, will only have a 20-30% chance of being read by your customers. 40% of recipients report having more than 50 unread emails in their inbox, while 35% admit to deleting them simply based on the subject line. SMS With , you can multiply the impact of your campaigns by 3 .
It should also be noted that an email can remain unheard for hours or even days (if not forever) in an email inbox. SMS In 95% of cases, an email is read within 4 minutes of receipt.
When it comes to social networks, LinkedIn is the essential platform for B2B sales prospecting. Your sales reps are probably already using it, so ask them about the ratio of requests initiated to responses. It probably won’t be extraordinary. InMails are relatively intrusive and automation can also damage your brand image. Who hasn’t received a mass of InMails that were completely inadequate for their needs?
SMS is proving to be the most effective and least invasive means of communication, but not only that: it is also convenient. Remember the professional SMS KPIs mentioned above. With a message costing about 4 cents and a record return on investment, your campaigns will be profitable.
Accessibility
The short message is the most accessible solution on the market, and this is an important factor in its worldwide popularity. SMS The cost of a campaign is particularly competitive and allows you to maximize visibility without increasing your budget. Anyone can receive a message using a simple telephone package and the rates for sending messages to professionals are very affordable. This accessibility makes it a preferable solution for users with limited financial means or who live in areas where Internet access is limited, reinforcing its role as an essential means of communication for a company.
Universality
SMS Thanks to its simplicity and compatibility with almost all types of phones, it transcends geographical and technological barriers. Unlike other forms of messaging that require an Internet connection or third-party applications, it relies on cellular networks, accessible even in the most remote areas. This makes it a broad-spectrum communication tool, regardless of the technological level or sms promotional campaign device used. SMS This universality has allowed it to remain relevant even in the era of smartphones and instant messaging applications, thanks to its unmatched accessibility and reliability.
Furthermore, 99% of the population owns a phone today. Whether you want to access all the features that a mobile phone offers (social networks, for example), or you want to make a phone call, the most basic of all. SMS By choosing the phone as your prospecting solution, your information will not go unnoticed.
SMS How to set up my prospecting campaign
To set up an effective SMS marketing campaign , especially when it comes sms how to personalize campaigns to prospecting, you need to follow a few key steps and observe some best practices. Follow the guide to optimize the sale of your offers like a marketer!
Define the goals
First, define your objectives. Do you want to promote a new product or service? Directly increase sales? Improve customer relations? Present your offers in more detail? These elements will allow you to define the japan data themes to explore and the content to produce. Your objectives are the foundation of your strategy, so make sure they are solid!
Database Optimization
Improving the quality of your contact base and the data you collect about your customers will maximize the chances of success of your campaign. In marketing, quality trumps quantity, and when it comes to making a sale, this is even more true. Make sure that your prospects have obtained their consent in advance and keep proof of it in order to respond to any requests (no one is immune from a request to exercise their rights by the CNIL). You can segment this customer base according to relevant criteria, such as professional qualifications, location, purchase history, etc. to personalize your messages.
Creating Compelling Content
Then write the most suitable content for each customer/prospect. SMS This personalization strategy, already started by the segmentation carried out on the database, will certainly arouse the interest of your customers. Do not hesitate to include a call to action in your messages.
Choosing a Mobile Messaging Platform
SMS Use a specialized platform for sending mass campaigns, which allows you to personalize the sendings, but also to monitor the performance of the campaign (reception rates, response rates, etc.). If you need it, we know someone