How is the Bounce (or bounce rate) of your site and main articles? High? Well, maybe it’s time to delve deeper into the topic, since this little number that you find in Google Analytics can influence conversions and the goals you set for yourself in your online activity. A high bounce, to put it very simply, leads users to abandon your site very quickly and probably miss the conversion moments points that you have created on the site. There is no precise number to say whether the bounce is high or low , although I generally find these references online depending on the type of site: Static site – corporate: bounce rate should be less than 50%.
E-Commerce : maximum 35% Blogs :
Some say below 80% , although in reality there are many aspects to consider (for example: visits coming from search engines have a naturally high bounce rate). But wait, maybe I’m getting ahead of myself. I’ll go back and start from a definition of Bounce Rate , from : The Bounce Rate is given by the ratio between the Bounce Visits (i.e. the visits that generated only one Page View) and the Entry Pages (i.e. the visits in which the page in question was the first to be seen).
In fact, therefore, it is a behavioral factor relating to the users of your website.
A high bounce rate doesn’t necessarily mean you’re doing things wrong
On the contrary, if you perfectly solve a user’s information need with your article, then why would this user have to go looking for more information? It should be added, however, that search engines evaluate – with good probability, although lebanon email list there is no certainty – also behavioral factors and that your objective is that users visit your site for a sufficient and necessary time to perform desired actions (a social sharing, a newsletter subscription, a purchase, a request for information, etc …). It is possible and advisable, therefore, to try to decrease this value and increase the time spent on the site. There are several ways to do this…
How to lower the Bounce
With the contents It makes a lot of sense to approach the topics you deal with from different angles, on parallel and complementary themes : by doing so you will naturally stimulate clicks towards other articles and pages that will appear within the first landing article or in the “related articles” sections, given that the user who searches for a certain topic is inclined to delve deeper into the subject . It is clear, however, that: The more consistent you are in creating content (if you talk about cooking and motoring on the same site there is some problem, unless you are an online newspaper)… The more you can create quality content … The more you can establish yourself as an “ authoritative ” author in a certain sector… …the more trust readers will place in you.
Loyal readers curious readers
Who dedicate more time to you [READ ALSO how to build your trust online 2. From a graphic point of view But what happens if you insert a link (or many links) inside a very dense text? For this reason, it is necessary to pay attention to the stylistic composition of the pages you publish: a good way is to use bold, CAPITAL LETTERS or colored texts, even better if accompanied by a clear and evident call to action…
[LEARN MORE about how to enrich a text online! Having such precautions may not be enough if you do not care about the readability of the text and the ” user get automatic reports compatible experience “: it is therefore good to know a list of good practices that can help you in terms of bounce rate: divide the text into paragraphs ; have a page that loads quickly (example: “light” images , 72 dpi and contained in size); choose a readable font.
With good contrast to the background color (please, no more white text on a black background!); choose a sufficiently large font size (I read around that it would be a good idea to even stay at 16px, even if it seems excessive to me – and in any case it depends on the chosen font); In addition to the usual bold, why not dare with highlights like 3. Experimenting…
I am not a web designer
I will stop here ( a great study here ), but my feeling, in any case, is that the bounce rate issue should not be approached in a “ black or white” way . You should not look too much at the numbers but experiment. How? Starting to observe in bwb directory Google Analytics which are the pages with the least and the most bounce. What differences do you observe in terms of content? Layout-wise are the pages the same?
After making such a comparison, ask yourself what goals you have for those pages: if, then, you have set goals, you will be able to observe which pages convert more in terms of bounce rate. Experiment : change the content and layout of the texts, change the calls to action, try different sidebars. It will be easy to observe later if these experiments have effects on bounce rate and conversions. In short, do some tests: what matters is not whether you meet a number , but how much you manage to satisfy your users and achieve the objectives you have set for your site.