HubSpot is a well-known name in the world of sales and marketing. It is a widely used CRM platform for large and medium-sized enterprises, providing powerful features to help simplify customer interactions. This can increase conversion rates.
However, most small businesses have chosen other tools. While HubSpot may be an industry giant, it’s not a one-size-fits-all Plus, the sms promotional campaign premium plan that includes all the essential features is expensive ($1,170 per month), and it’s hard to justify the extra monthly fee.
Luckily, this guide will help you explore many affordable HubSpot alternatives that are perfect for small and medium-sized businesses. Read on as we review some amazing email marketing tools to help turn your website visitors into loyal customers.
Let’s get started!
Understanding Your Email Marketing Needs
When choosing between different email marketing tools, there are a few factors you should consider, including:
Your goal
Are you looking for a HubSpot alternative to attract leads? Do you want an email marketing tool to improve your business’s customer service? Knowing what you want to achieve can help you narrow down your options.
Function
Some HubSpot alternatives excel at providing inbound marketing features, while others focus on ensuring strong social media integration.
Think about what you want from an email marketing tool and how it can help increase leads and conversions. This will help you find the right software for your business.
Budget
Before you look at different HubSpot alternatives, consider your budget. Note down the price of each email marketing tool and compare them to determine the platform that fits your requirements.
An important thing to remember is that some companies price their products on a per-user basis, while others may charge based on functionality.
The Best HubSpot Alternatives for Business in 2024
Here are the best HubSpot alternatives for businesses looking to improve their marketing capabilities:
- MailChimp
- Klaviyo
- Henglian
- GetResponse
- Active activities
- Pipedrive
- Zoho Marketing
1. MailChimp
MailChimp is a marketing, automation, and email platform that uses real-time behavioral data and artificial intelligence to convert more customers.
Key Features
While 8 best proposal software every business should use MailChimp offers many features, the most notable ones are audience management, content creation, reporting, and analytics.
advantage
- Easy to operate
- Various email templates
shortcoming
- Basic Automation and Workflows
- Limited social media functionality
Pricing
MailChimp offers a few different plans, as listed below:
- free
- Highlights: $13 per month (this pricing structure is for 12 months)
- Standard: $12 per month for 20 months
- Insurance: $12 per month for 350 months
Read our blog on MailChimp Alternatives for more options!
Ideal users: Non-profits, charities, digital marketers, freelancers, and agencies
2. Klaviyo
Klaviyo is considered an kuwait data intelligent email marketing and SMS platform that enables superior automation to help your company grow in a faster and more efficient manner.
Key Features
Used by over 150,000 brands, Klaviyo is a solid alternative to HubSpot that offers a wide range of features, some of which are as follows:
- Drag-and-drop automation builder
- Activity
- template
- Built-in forms and popups
- Personalized Benchmarks
- Integrate with API
- Ultra-precise customer segmentation
- Automated A/B testing
- Personalized product recommendations
advantage
- Many features are available for free
- Beautiful email template designs
- Detailed Report
shortcoming
- Free users only receive up to 60 days of support
- No channel to visualize transactions
Pricing
You can subscribe to three different plans with Klaviyo, as follows:
- free
- Email: Starting at $45 per month
- Email and SMS: Starting at $60 per month
Ideal users: eCommerce stores on Spotify, Fourthwall, WooCommerce, BigCommerce, Custom Cart, and Magento