As a consultant in the past I have often heard things like “ ah, the internet is only useful up to a certain point for our business, we just need a website and that’s it… ” or “ our business is traditional, social media is a waste of time ”, etc… I won’t even list here the reasons why those who think this way belong to the Jurassic and are running big risks.
I will limit myself to presenting
An exemplary case of “classic business” that is interpreting in a big way , with incredible imagination, the opportunities that online offers , without fear. I am referring to Moo , a company that deals with the production of business cards, stickers, postcards, flyers, n myriad types of available paper, with original, innovative, totally customized and unconventional shapes (for example, with it is possible to print a different image on each card/sheet).
Based in London, it offers remarkable technological
Solutions related to the service (see, for example, the tool for designing your own business card or the APIs for interfacing with MOO), ships all over the world guaranteeing short times and communicating in an exemplary manner right from its website – a real virtual business card. In addition to the great wealth of products kuwait email list and services, what struck me about Moo is the great communicative power and the enthusiastic adoption of marketing tools interpreted with courage . This is how a company that starts from a traditional activity such as printing manages to revolutionize its business and communication towards the customer…
Just arrived on the site: an effective use of the Newsletter
From here you can feel the positive and innovative approach : not a mere supplier of business cards but a partner who supports the customer’s business. The great communicative power The impact of MOO’s communication is impressive right from the start. Just take a look at the company’s Social Networks: the content published on Facebook ranges from design to contests launched with hashtags on Instagram.
Just to give an example:
“The School of Style”, a virtual competition in which users draw (with the tool available on the site) or photograph their business card and publish it on Instagram with the hashtag In short, users are called to interact with the brand even after the purchase , they are informed, they are engaged in a cross-channel a more human email marketing perspective and – just look at Facebook or Twitter – the interaction is spontaneous and continuous. At the editorial level, there is great attention to current events, from which to draw inspiration: a few days ago it was “ World Office Dog Day ” (see all the national and world days to know).
A great opportunity to engage users
On cross-cutting topics that everyone likes. And yeezys shoes in fact, on Twitter… Tweet us your canine cards in honor of day! Peek at June 26, 2015 The dialogue continues harmoniously also on Instagram thanks to the hashtag in which new products are highlighted with truly wonderful images (for the series: it is possible to put on a show even on simple products with infinite potential such as business cards).