Classic situation: a brand, perhaps a fashion brand, finds itself on the market – perhaps in a foreign country – and must try to outdo the enormous competition that any fashion brand usually encounters. How do you break through that wall of indifference among customers? An example of how to try to tackle all this in a spectacular and viral way was provided by Benetton Chile, just over a year ago .
Benetton turned to the duo Estanpintando
Coni Larenas and Trini Guzmán , two passionate designers who became famous after having painted the pediatric section of the Padre Hurtado hospital. The talent is clear, the success is immediate : they are called to decorate restaurants, houses, public places. Soon the passion becomes a real job. Benetton Chile therefore decides to ask for their collaboration in a large project to reclaim several run-down areas of the city of Santiago de Chile.
The outcome of Avenida Manquehue is spectacular:
140 meters of murals (see photo), with news and photos bouncing around social media (#muralbenetton), great media coverage on Chilean TV and newspapers and a pilgrimage of citizens to the murals. Beauty is the best letter of belgium email list recommendation. Aristotle, in Diogenes Laertius, Lives of the Philosophers, 3rd century. The action of recovering some areas of the city of Santiago with colors – always Benetton’s flag – and beauty given to the community brings great results in terms of sentiment of Chileans towards the brand, viral fever and notoriety throughout the country, without further costs. Better than this…
How to organize an online event
Where to start? We have already addressed this very intricate topic on some occasions (read the article at the end) but you probably find yourself in the uncomfortable situation of not having a “home” to sponsor the event, provide information, collect participation . Maybe you have an old, ugly and outdated website; maybe you don’t have one at all: here is where the Splash tool can help you communicate your party or event in a very visual, easy and free way , in a decidedly cool way. Before talking about websites, it’s better to start from a bit of training on the topic of Events! Here are some selected courses and masters from Life Learning, all with excellent reviews and low prices!
Better to dedicate some time to the passion of organizing events
So that your event is a success and, why not, to start a good career as an Event Manager! Master Event Organization Life Learning Online Event Management Course Event Planner – Events in a simple and effective way Event Organization – Basic Course Build an event website in 5 minutes You don’t need to have any attractive and useful for the user what programming skills: to build a website for an event, just sign up to Splash and in 5 minutes (and for free) you will insert photos, texts, map, type of event, dates, various information, addresses, being able to also customize colors, fonts, icons with an embarrassingly easy control panel splash event.
Choose the type of event splash event choice
Fill in some data… In the images I attached, you can see the process: the only thing you cannot change for free is the domain (which will appear afb directory as eventname.splashthat.com ). Of course you can access premium services such as custom domain, Splash logo removal, access to PRO designs, etc… SEO/search engine side : the site will necessarily not be optimal, even if you can still set the various titles. In any case, this tool is suitable for building temporary sites for events , which will then be “turned off”.