Category 4: Highly relevant content and high mass influence
Finally, s with high content relevance and public influence are of course the most suitable. not ne to be large, because these s usually involve higher costs.
In addition, we ne to adopt 4 screening criteria
In the market, the prices of many s are quite volatile, which is what we call “seafood prices”. Especially when a is popular or has more work, the price they charge can increase dramatically. If their asking price is too high, we should consider whether the price is reasonable or try other channels.
Is the easy to work with? Will he promote the product on time? Will he hide his own interests? Or is he difficult to work with? For example, after trying the product and writing a review, will he publish it publicly without discussion? In addition, some popular s may have their own managers, so if you work with this , you also ne to work with her manager. These are all factors that ne to be consider .
Some s may be entangl in negative news
gossip, and scandals, which we try our best to avoid.
Finally, some s may have a large number of followers and their content may be relevant, but they may be too commercializ , endorse a large number of brands, or rich people database even endorse rival brands, which may not be appropriate. Especially in an era where word of mouth is everything, s who are too commercializ may be less persuasive.
Cultivate brand s
At the beginning, there is no ne to rush
to find s. Many times we will recommend that when the brand improves the life of the companies compile and save a list of s. Some of the s whose content is not highly relevant can actually be develop and us to endorse the company’s products. We usually recommend that s be expos uk data to different industry information first-hand, or even provide samples of new products for trial use, so as to improve their/content relevance. Some companies have Best User Awards, which can reward some potential s and teach them about the company’s products. These practices can directly improve their content relevance.