Sun Romeo
Sun Romeo
Chief Marketing Officer at fromDoppler. He loves British music, fashion and communications.
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Join now The second post of our Branding guide is here ! In this installment, we will talk about another important aspect: defining your brand name and its relationship with your company’s corporate identity . Will you join us?
Names are crucial as they define
A accompany, identify and differentiate you . Choosing one for your company is not an easy task, so we will give you some tips that will undoubtedly make your job easier. Keep reading!
The name as part of the Corporate Identity
The brand is part of the corporate identity . This concept involves the different aspects that form part of the image that the company transmits to its public and is generally related to the physical/visual aspects that make up its aesthetics.
These elements aim to represent the company’s values and must be reflected in each element that represents it , such as: the logo (which we talked about in the first post of this series on branding), the corporate colors, the slogan and the name, which we will talk about on this occasion, among others.
Tips for defining your brand name
The process of defining a brand name , called Naming , can be crucial to the success of your pro data on duct or service. But is there a method for defining it?
In many cases, the process is not based on a specific technique, beyond brainstorming . Therefore, be aware that there is no exact formula for choosing your company name . But there are tips or keys that can help you .
For example, sometimes, and especially in small and medium-sized co don’t forget about the different tools in your buyer persona mpanies, the choice is the result of a spontaneous and unilateral decision by its owner.
However, experience shows that it is advisable to follow a series of guidelines and consider important aspects where your brand will be present so that it represents you in the best possible way in the market . Take note of the following tips!