At the end of the day, it is the potential client who is interested in this comparison and who better than you to be able to provide it to them .
Without going too far, if you are not the one who does it, a third party such as Software Advice (who has been doing this for more than 10 years) will write this content with the aim of generating leads and then selling them to telegram database users list you or, even worse, to your competition.
But how do you generate this content correctly, even when you have to talk about your competition?
What should you take into account when creating a comparison with your competition?
Before creating your own, it is important to review a few aspects. Take note!
Fair and clear comparison
The starting point is to make a comparison that is accurate, even if you may not be the winner on every point .
If you show some data from your competition and it is not correct, the user who is comparing before making their decision will surely notice it, and instead of this strategy being positive for your investment in Content Marketing, it will be negative.
The best option is to show a simple table, comparing yourself to the 2 or 3 most recognized competitors in your space. Just like Zendesk does :
How to Compare Yourself to the Competition: Zendesk
Something we learned in our first attempts at our venture through trial and error is that while the ws data most didactic way to compare is with a table, not everything has to end there.
Before the user sees the comparison, you can share with them the get automatic reports compatible elements that differentiate you from your competition and explain why they should choose you, even by designing an exclusive section within your site.