Today I have the pleasure of hosting on Bee Social Andrea Tasselli, a tenacious and young blogger and designer who introduces us, with this little guide, to… Google Adwords. Over to him! Google had a turnover of 66 billion dollars in 2014 and most of its revenues come from its famous pay to click system: Adwords. As is known, to appear in the top positions of the famous search engine, you just need to open a free account on Google Adwords and start a campaign. You can set up two types of ads: CPC (Cost per Click) and CPM (Cost per Mille).
The first – and most used – is the real pay to click method
According to which the cost of ads does not refer to the number of impressions, but to the number of clicks. So you only pay when a user enters your site. While in the second case, the expense is calculated on a thousand impressions, making everything more inconvenient (almost always…). Having the ability to pay only for site access is extremely advantageous for the site owner, as he can be sure that the user is interacting with his content. Obviously, however, it does not always make sense to create an Adwords campaign and to evaluate its effectiveness you need to keep an eye on some factors. The first factor to consider is the effectiveness of the landing page [READ the rules for creating a performing landing page] .
Often it is not a good idea to direct the visitor to the home page
Unless it is optimized as a real landing page. The possibility of impressing the visitor, in fact, is only one. A campaign on Google Adwords, in fact, does not give the same advantage of being on the first page with a normal positioning. If the visitor does not buy the product the first time, it is more difficult to find us for the japan email list second time.
If our site allows it, it would be useful to create a pop-up system that can activate when the user is about to leave the site, with a form for the newsletter with a special discount. In addition to encouraging the user to purchase, in fact, we can remind them of our existence every time we send some promotion. Obviously creating a good Google.
Adwords campaign is not such an immediate thing
Before proceeding with the investment it is absolutely necessary to acquire familiarity with the fundamental concepts . Two types of similar, but not identical, ads can have a significantly different ratio between impressions and clicks. By inserting a price inside the ad , for example, I noticed that the number of clicks calculated in relation to the impressions suffers a drastic drop.
However, the real number of conversions compared to the number of clicks has always had a higher rate. He knows that to obtain that product or service, unlike most places on the web, he will have to pay a sum. While this is favorable in one respect, I believe it is inconvenient for long-term campaigns .
By maintaining a high CTR (click-through rate to impressions)
The actual profit, which is calculated big data will be at the service of Internet advertising by subtracting the sum of the monthly expenses of the activity and the cost of the campaign, with the profit from the conversions. The quality score, or quality score for each keyword, relative to the landing page. The random characters of the campaign, moreover, are 2: the CTR or the number of clicks per impression and – as already mentioned – the number of conversions per number of clicks.
If the service or product you are selling costs €2
Depending on the niche, in fact, the average cost per click can change significantly , but there is certainly no niche with such low competition to allow a Google Adwords campaign with such a low profit margin. To calculate the minimum profit margin that allows you to carry out a yeezys shoes Google Adwords campaign, I created an Excel table, where you can insert the values of your advertising activity to obtain all the necessary data. Successful attempts It’s hard to get the perfect ad right the first time.
Although it may seem boring at first, there is nothing more important than creating different types of ads, and especially different landing pages.[read 8 tips for creating effective landing page texts] What we like is not what the rest of the world likes. Sometimes an ad or graphic that may seem terrible to us can actually get the most conversions possible. The bottom line is: proceed by trial and error and analyze the data. However, at least from a graphics point of view, you can save a lot of money by using free and available online tools to create your own logo or graphics. By analyzing success and failure cases, you can further optimize your campaigns to maximize results.