Traffic is the number of people who visit a store in a given period. This key performance indicator of a physical store can be measur on a daily, weekly. Addition, or monthly basis. The more traffic to your site, the more likely it is to lead to that covet sesame: the local purchase. Addition, such as promotions, special on-site events. Addition, or improving the customer experience.
How do you measure traffic to your store?
The flow of people through the store can be measur with different tools. Most of the time a people counter is install (laser plac in the portals. Addition, calculation of the number of door openings, etc.) Most of the time. Addition, retailers can find this data in their cash register software.
There are several ways, more or less complex, to measure the impact of your actions. You can, for example. Addition, use a promotional code dedicat to bulk sms master each of them. The number of times the promotional code is us represents the number of conversions attribut to the corresponding action. This will allow you to calculate the conversion rate for each of your campaigns.
You can also broaden your scope to include assist conversions. Addition, which are each sale made by a customer reach by your campaign.
Addition, a message with an incentive like Show me at checkout and get 20% more can be useful as a measurement tool. Simply count the number how to attract new customers via internet sms of items sold with this promotion to calculate the return on investment of your operation.
By keeping an eye on the comings and goings of your customers. Addition, you can adapt your strategy in real time to reach your sales and profitability goals.
Drive to store, the marketing strategy to generate traffic in the store
Addition, drive to store is a web strategy design to attract potential customers to a physical store. SMS The goal is to use digital channels such as online japan data advertising. Addition, social networks and marketing to communicate information on the internet and offline in order to generate on-site traffic.
Addition, this method often involves the use of geo-targeting techniques to reach consumers near your local store.
The goal is to stimulate customer interest in a brand. Exclusive promotions. Addition, limit-time offers, loyalty benefits… anything that attracts more visitors to the store. By tracking the performance of “drive to store” campaigns with data analysis tools. Addition, companies can optimize their strategy and increase their return on investment.
SMS Why is it ideal for generating store visits?
SMS is a very effective loyalty and promotion tool to attract customers to your business. By running SMS promotional campaigns (promotions, private sales, stock clearance, etc.), occasional or frequent. Addition, you can ensure recurring and stable traffic to your business. SMS SMS The reading rate of an email is close to 95% within 4 minutes of receiving it. Addition, so this medium guarantees that you will be visible to your database. Addition, but also that you will be remember marketing recall rate: 60% (source: INSEE.