It’s always fun to compare yourself to previous years. We are able to keep raising the bar. We have a relevant injection of capital that is allowing us to make the leap.
These days year after year are usually crazy in terms of billing. Every time you refresh the sales page, 2-5 new sales have come in. Black Week this year caught me by surprise. I no longer had the exact start in mind. The only thing I saw was that suddenly one morning we had already sold three times more than the previous days of November.
Then one day late when
We had the team meeting we compared the figures. In 2022 we telegram database users list had reached 4k in billing on the first day of Black Week. This year it was more than 8k. We managed to double with a little less ROI.
If I add up all the Amazon activities we are steadily billing >12k each day. These are the best figures by far that we have ever seen.
The best of all? In our main account we are having a significant weight with our own products. This makes me think that in 2024 we can raise the bar a little higher to reach 800k in turnover. It is still early but we have done a good job so far.
Objective based on OKR philosophy
It’s been a while since I last talked about OKR. It’s the methodology originated by Google to set objectives. The goal, to use another word, is not to achieve exactly what you set when the brand improves the life of the out to do, but to be ambitious enough to only get there by 70-80%. It was clear to me from the very beginning that it wasn’t going to be easy to get there, but we need to be as close as possible.
Lack of last-minute promotions
In recent years we’ve always been lucky that at this time of gambler data year promotions have arisen that have allowed us to make massive purchases and immediately resell the product. This year it doesn’t look like this is going to happen. We had planned in some way that history repeats itself. There may still be some surprises, but the window of opportunity and therefore the time available for it is running out.